Expert canvasses use of mobile marketing strategy among hoteliers

A tourism expert, Joseph George, has canvassed for the use of mobile marketing strategy by hoteliers to boost their businesses.

George said in Abuja on Wednesday that mobile marketing was the most effective and convenient means of marketing for hoteliers.

According to him, mobile marketing is a marketing tool through the use of the mobile phone.

“Mobile marketing allows sending of message directly to the phones of the target audience so that they have the message whenever their phones beeped.”

George said that because of the nature of mobile marketing, its value had increased over commercial advertising.

He said that the strategy was a perfect tool of advertising and marketing that allowed immediate response from the targeted audience.

“The advertiser does not have to wait for the targeted audience to respond because it ensures clicking and reading of the message as and when required by the recipient,” he said.

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